New Jersey is forecast to regain 75% of pandemic-related losses in spending by guests to the state this 12 months, and customer numbers are anticipated to be again to pre-pandemic ranges in 2023. A rebound can’t come rapidly sufficient for the journey and tourism business, which was pummeled by the pandemic, however the newest information signifies a rebound is effectively underway.
According to a examine launched final week by the New Jersey Division of Travel & Tourism, the Garden State attracted 96.6 million guests in 2021, representing a 14% improve over 2020, although 19% beneath the record-breaking whole in 2019. A press launch accompanying the brand new information makes clear the challenges for the business of working amid the ever-changing circumstances of the pandemic: “Despite the additional 12 million visitors, visitation recovery was uneven, impacted by the delta and omicron COVID-19 variants during fall and winter travel.”
Visitors spent $37.3 billion right here final 12 months, with per-visitor spending for each in a single day and day guests again to close pre-pandemic ranges at $386 per journey. Tourism supported 430,000-plus jobs (one-in-12) within the state in 2021 and accounted for almost $20 billion in gross home product, representing 2.8% of the state’s economic system.
The information comes from the “2021 Economic Impact of Tourism in New Jersey” examine, ready by Tourism Economics.